2004 年 10 months

2004 年 10 months, ANTA and the Chinese Basketball Association released a shock to China's sports industry news: Anta spend 60 million yuan, sponsor for three consecutive years Chinese Basketball League, and became the CBA league sports equipment is the only designated partner. According to reports, in accordance with the conventional practice moncler of sports marketing, including investment in product development, marketing and other costs of the project, Anta sponsors CBA is expected to exceed the cost of inputs 120 million yuan.
the news broke, to moncler jackets attract the mainstream media have reported, but the caliber are surprisingly similar: national brand to break the monopoly of the domestic top international brand pattern of events, the sports brand Anta started competing domestic market horn. for ANTA and China and Asia's top basketball event of cooperation, industry insiders say, Anta cooperation with the CBA Professional League, not only speed up the CBA moncler sale Professional League in the market process, it will push forward the national sports industry, promoting their specialization improvement. ANTA brand already integrated into the core of the spirit of modern sports, from the active support of major sports events in China since taking on the common development of China's sports the way .