the industries are considered point of view

the industries are considered point of view, discount stores at least two advantages.Set-off

power advantage. Due to the Economy dominated by the Chinese consumer market, which can

attract maximum consumer eyeballs; as discount stores, while in low-cost, Advocating an

economical brand consumption, which can better meet the economic constraints of the consumer

pursuit of the brand; because of its operating area, varieties ranging from supermarkets and

hypermarkets between standard, making it available in limited space to dual-brand strategy

and adapt to individual needs of consumers, without substantial increase in cost.Effect of

force superiority. discounters originated in the 20th century, 50's, other retail formats in

the pattern of development has matured, the discount can be caught between the market and

obtain substantial tenacious survival development, indicating that the survival of its low-

cost niche has its superiority. and to meet the is easily accessible, and to operate

recession or about to close down small and medium-scale commercial facilities in China; its

total species 60% m80% of its own brand, to the maximum cost reduction, but the mass-selling

products Buzhi Yu survival extrusion space; operation to minimize use of display racks, low

investment, less employment and less to do promotions, do not extend the hours of operation,

no large parking lots, minimize the use of modern management means, so that unit costs low

so that other competitive Yetai difficult to catch.localization disadvantage,discount cost

advantage is seen with, and in China, this cost advantage will not appear in the short

term.because the cost of discount stores conservation, control of a single shop and not much

room for tapping the potential. It requires the help of chains, the large-scale expansion,

procurement and distribution of shares to achieve savings. But in China, the chain generally

small, weak strength, coupled with local government policy constraints and the current

efficiency of China's logistics system, the low, discount stores to quickly expand the size

of scale and thus enjoy cost savings, but also not realistic.